Last night I went to an interesting panel on the future of the music industry and Tim Westergren (founder of the Music Genome Project and Pandora) said something that I thought was pretty compelling. Given the shifting landscape of the music industry, he believes that an artist’s relationship with their fans is going to be the most important thing in their career going forward.

If you don’t have a good relationship with your fans, he said, they’re simply going to rip you off and download your music for free instead of buying it.

As an artist, you’re a needle in a much bigger haystack these days and needless to say, distinguishing yourself is more important than ever!

Posted in Promotion |